General Steps

1. Select an idea
   1. By holding up an antenna - 接收来自外界的信息
   2. By building a live feedback loop - 与他人进行交流 (面对面、社交网络等)
   3. By dipping into personal experience - 从个人经历中提取信息
2. Define the problem and the takeaway
   1. 为什么要写这篇文章
   2. 从中读者可以获得什么
3. Create the Visceral Journey
   1. Default State
   2. Realization of the Problem
   3. Reveal of the Takeaway
   4. Example of Applying the Takeaway
4. Simplify the message visually

References

• The Ultimate Guide to Visual Storytelling